
The subject of my photo essay is Georgetown’s storefront windows. As the city’s largest shopping district, Georgetown’s store windows are an obvious symbol of the neighborhood: whatever is in the window is what the merchants are trying to sell. However, I liked the way that the windows capture more than just the store’s marketing pitches. The mannequins and decorative art in the windows speak to the particular ways that we are being appealed to as consumers. Also, the reflections in the photos provide a glimpse – a literal and metaphorical window – into what is going on at this particular moment in time in this particular place: the weather, the texture of the sidewalk, the look of the buildings, the cars on the street, who’s walking by and what are they doing.
The main subject of many of my photos are mannequins, who serve as stand-ins for us as potential shoppers. I noticed a lot of interesting variations in the look of the mannequins and their poses. For example, in the suit shop window all of the mannequins were posed assertively, their arms folded confidently across their chests – presumably to suggest that purchasing such a suit would give the wearer similar confidence. In my photo I focused on the mannequin’s hand, trying to emphasize the ways that this veneer of confidence is undercut: the line where the mannequin’s hand is attached to his arm and the little scuff marks on his hand. I took a different approach in photographing the female mannequins, who tend to be frozen in dramatic, sometimes absurd positions; I tried to focus in on the combination of grace and awkwardness of their contorted bodies. In one shot a mannequin stretches her arm dramatically to her side, as if paused mid-dance; in another a mannequin in white pants has her hip dramatically shifted to one side; in another a mannequin in white sandals stands with one foot lifted slightly off the ground. Generally speaking, the female mannequins seem posed to convey balance and grace while in strenuous positions, while male mannequins tend to be positioned to express solidity and confidence.

Since all of the photos were taken through windows, many have reflections in them. I like the reflections for a number of reasons: first, I like the element of chance that the reflections provide (since I can’t control who is walking or driving by); second, I like the way they give the photos a ghostly, layered effect; finally, I like the sense of place the reflections provide. For example, in the photo I called “Benneton and M” you can see the street signs reading “M St” and “Joe Pozell Square.” The M Street sign situates the photograph in the heart of Georgetown, while the sign reading “Joe Pozell Square” references a police officer who was killed while directing traffic at this corner a few years ago. That the wording of the two signs are visible in reverse make them seem like ghostly memories of the past, layered on top of the glossy, official Georgetown of the store windows; yet, viewed another way, the street signs and traffic light, though represented in reflections, are the more “real” and permanent aspect of the scene, since they will presumably outlast the latest fashions on display in the window.
In a similar photo, which I call “Mysterious Lady Behind Glass,” the reflection is easier to make out than the official subject of the photo, the blonde mannequin. Glancing at the photo your eye goes to the bright reflected storefronts and the blue sky on the left hand side, and even the traffic light reflected in the window. When looking closer you see the blonde mannequin with sunglasses, peering from behind the window. It’s possible to mistake the mannequin for the reflection of a woman looking into the window. I like the way that the line between subject and object in this photo becomes blurred. I also like that this mannequin wears such a serious expression; compared to the Benneton mannequins, whose hair is textured into the white plaster of their bodies, this blonde mannequin with her realistic hair and painted lips seems amazingly real and lifelike.
Also included in my photo essay are pictures of things in store windows that used to create atmosphere, not items for sale. The first is the paper beehive, which was in Anthropologie’s store window (full disclosure: this is my favorite Georgetown store). I like the paper beehive because it’s colorful and provides interesting texture to the photo. I also like how unreal it seems, an effect that is intensified by the reflection of the blue sky in the upper left-hand corner. In another photo I show a photo of Marilyn Monroe in a vintage clothing store window. I liked the way that Marilyn’s glamour is undercut by the graffiti on the window pane beside her. Also in this photo is my reflection, holding up my camera, calling attention to the constructed nature of the project by showing me in the process of creating the photo. Also visible is the reflection of my shopping bag, the ‘X’ and ‘P’ of “Express” are visible in Marilyn’s collar. I like this, since it shows I am both participant and observer, both documenting the falseness and plasticity of the store windows, while also subject to their seduction.
Link to full photo essay: http://s559.photobucket.com/albums/ss35/yerstar11/
